If you want to step into the business world and are tired from 9-5 jobs or due to personal reasons, the business approach is to look into private label products. According to the industry, this approach has the highest profit margins, regardless of the scale of the business.
So, what are these product types, and how can you, as an aspiring business owner, start with lucrative private label product ideas to kick start? Without further ado, let’s start.
What is a Private Label Product?
Private label products are all the products that a company sells but that are made, created, and delivered by another company. For example, all of Walmart’s Great Value Brand and catalogs are made by another manufacturer, while Walmart labels them as its own.
Other major companies do the same, such as the Mainstays from Target or Amazon Essentials by Amazon. A similar concept is also employed in different fields, such as a shadow writer who writes blogs for others while the client publishes them under their name.
50+ Private Label Product Ideas to Sell Online
Here, we have a detailed list of private label product ideas that you can explore and start selling. We have curated these ideas into categories.
Apparel and Accessories
- Backpacks
- Workout clothes for men like shorts and trousers.
- Tank top and yoga pants for women to workout in the gym.
- Dress shoes for men.
- Women jeans.
- Hiking boots for women.
- Yoga mats.
- Resistance bands.
Cosmetics and Haircare
- Shampoos.
- Polypeptide cream.
- Sunscreen.
- Hyaluronic acid.
- CBD-based face oil.
- Enhancing cream for your curls.
- Hairsprays.
- Moisturizers.
- Natural facial cleansers.
- Exfoliating toners.
- Dry shampoo.
- Conditioners.
- Eye cream.
- Hair gel.
- Hair oils, including serums.
- Hair wax.
- Mousse.
Food and Supplements
- Cakes and pies.
- Liposomal melatonin spray.
- Candies and chocolates.
- Pasta.
- ADK.
- Nondairy products.
- Soups.
- Probiotics.
- CBD.
- Zinc included in elderberry.
- Vitamin B.
- Niacinamide.
- Gluten-free
Home and Kitchen
- Vegetable chopper.
- Reusable silicon bags.
- Organizer for your bathroom.
- Garlic press.
Baby Products
- Cribs
- Diaper bags.
- Baby monitors.
Electronics
- Earbuds.
- Smart bulbs.
- Portable power bank.
- Phone covers and cases.
Pet Supplies
- Chew toys.
- Airtag collar.
- Cat litter
Benefits of Private Label Product Ideas
There are many benefits to using private label product ideas and selling them as your own. Some of these benefits are mentioned below.
- Increased Brand Recognition – You can enhance the brand image of your company using high-quality products at reduced prices. With good customer service, you will now be recognized as an important brand.
- Production Control – You are now controlling pricing, marketing, demand, and so on, thus dictating how much production is required.
- Market Demand – Based on the market demand, you can make, change, and replace existing private label products as they are cheap to make and even cover some losses.
Private Label Product vs. White Label Product: What Are the Differences?
The first major difference between these is that private labels are unique and based on your demand. On the other hand, white-label products are usually produced in bulk or mass-produced, so many companies can slap a label on them to sell.
Similarly, you can choose what to make, design a better product, and improve quality control over private label products. This is not the same for white ones, as there is limited customization available to customers or retailers.
Even though private-label items have higher profit margins, they are still costly compared to white-label items. At the same time, white-label products are faster to buy from the market.
How to Get Started with Private Labeling?
Let’s discuss the essential steps to start creating your private label products.
Research Your Niche
Doing research is the first step to doing any business because you need to understand what is trending in the market and what items are selling, like hot cakes. This approach is because you must know what consumers are looking for at any given time. If you have invested in tans for busy moms but there isn’t a high demand, you will have problems selling them.
After doing some research, you should consider what challenges you will face to sell them. Furthermore, you must learn more about what creates this demand and how customers interact with different products.
Always Choose Smaller Products
The reason behind this is because they are easier to manage and store and can be sold in bulk. Plus, you won’t need a warehouse to store them, and the shipping will be cheaper.
Reliable Partner
Choosing the appropriate supplier or manufacturer for your business is paramount. You need to ensure they have the production capability, good QC, ability to scale when required, and so on. Make sure that you know how much profit you will be making so you can scale in the long run.
Don’t Go Seasonal for Your Core Ideas
Christmas lights and Valentine’s cards are a couple of examples that only sell during particular seasons. You can sell them to make a quick buck, but they shouldn’t be the core of your business. These items must sell all year round, and regular customers will use them.
Brand and Launch
When you have checked what you want to sell and made a contract with your supplier, now it’s time to promote and create your brand and start selling it. Keep in mind that you must design your brand as well. When it starts selling as a brand, people remember it and will become loyal customers.
How to Choose the Right Private Label Product?
When choosing the right private label product ideas, you need to observe the market trend. The first tip is to look at what is selling or if something new has arrived at the store you go to. These can be items that have cheaper but good quality options available. You must also be able to assess that bigger stores haven’t started stocking them in their inventory.
When you choose one or a few of these ideas, search them online and see what the trend is. Then, you must use a tool that can tell you if it is worth selling on platforms such as Amazon. On the same note, you can also look for ‘Hot New Releases’ on Amazon and see how you can resell them.
When it comes to choosing the product, always choose products that complement something you are already selling. For example, if you are into traveling products, then select items that go well together, like camping supplies, bags, suitcases, travel mugs, etc.
Get Started with Your Private Label Business at NextSmartShip
No matter the product you choose or the supplier you do business with, you will always need a reliable logistics partner to take care of delivery. While you are designing, branding, marketing, and selling, a 3PL company like NextSmartShip can handle the logistics for you.
NextSmartShip can store your items at strategic locations worldwide, help you monitor your inventory and delivery process, and more. You can do all this from the dashboard of their management system without moving a muscle.
Be sure to visit their website and learn more about the features they provide at the nominal prices of the competitors.
Conclusion
Private label products are a great way to boost your business if you can choose the right product based on the crucial factors we mentioned in this article. While it may seem daunting at first, if you follow these steps and do your research, you will have best sellers in no time.
So why not focus on designing, building, marketing, and selling these products while allowing yourself freedom from logistics? NextSmartShip understands what you, as a growing business, need and streamlines your logistic process.
